Sabado, Abril 30, 2016

The New Media Frontier

For generations, the only way to watch a movie was by going to the local cinema. But now with new media formats taking form, even television has a competitor - and a powerful one at that.

Watch What Happens When Guys Read Real Stories of Sexual Assault

The videos are part of a new campaign intended to broaden people's understanding of sex crimes.

Biyernes, Abril 22, 2016

Sabado, Abril 16, 2016

The Real Reasons Saudi Arabia Won't Support Oil Prices Above $40

Saudi Arabia had a clear and loud message to oil markets ahead of the upcoming Doha meeting: "the Kingdom rules out any production cuts." This means that Saudi Arabia won't support the recent run up of oil prices above $40 at this point. Why? Because "markets are volatile" -- that's the

7 Pieces of Food Wisdom that Are Totally False

It's time to set the record straight.

Miyerkules, Abril 6, 2016

What It's Like to Become Your Mother's Caregiver

“I have to let go of that ghost of my mom as she used to be, and just embrace this new person.”

Lunes, Abril 4, 2016

Sabado, Abril 2, 2016

The New Era Of Advertising Agencies: What Agencies And Clients Must Do Differently To Succeed

With expectations of agency performance increasing (i.e., linking agency performance to client in-market performance), the agency compensation model being disrupted, and new, leaner competitors cropping up, one could argue that the golden years of agencies are over. To better understand this shift, I recently talked with Alexei Orlov, Global CEO of Rapp. What makes Orlov's perspective interesting is that, having spent most of his career on the client side (was the CMO of Volkswagon, China prior to Rapp), he provides unique insight on the future of agencies, what agencies need to do to better meet client expectations, and how clients can get more out of their agencies.

Setting the Smallest Goals Possible Helped Me Lose 70 Pounds and Build Muscle

By not setting a goal weight, Chinae Alexander could focus on the daily victories that led to her amazing transformation.