Miyerkules, Abril 6, 2016

What It's Like to Become Your Mother's Caregiver

“I have to let go of that ghost of my mom as she used to be, and just embrace this new person.”

Lunes, Abril 4, 2016

Sabado, Abril 2, 2016

The New Era Of Advertising Agencies: What Agencies And Clients Must Do Differently To Succeed

With expectations of agency performance increasing (i.e., linking agency performance to client in-market performance), the agency compensation model being disrupted, and new, leaner competitors cropping up, one could argue that the golden years of agencies are over. To better understand this shift, I recently talked with Alexei Orlov, Global CEO of Rapp. What makes Orlov's perspective interesting is that, having spent most of his career on the client side (was the CMO of Volkswagon, China prior to Rapp), he provides unique insight on the future of agencies, what agencies need to do to better meet client expectations, and how clients can get more out of their agencies.

Setting the Smallest Goals Possible Helped Me Lose 70 Pounds and Build Muscle

By not setting a goal weight, Chinae Alexander could focus on the daily victories that led to her amazing transformation.